Bubble wrap campaign
We take special care with new items so that they are not accidentally scratched, stained or damaged in any other way. We treat it so tenderly, sometimes even to the point of paranoia... Some even dream at night, as if this beloved item is spoiled, and these fear-inspiring stories turn into a real nightmare. The insurance company "Aldag" built a new advertising campaign on this insight and urged us to "don't be afraid, get insured".
In the video, it is comically shown how people try to take care of a new remote control, car, clothes or any other thing. Everything is wrapped in a special wrapping material — and the bursting of its small bubbles soothes our nerves... Only one man drives an unpacked car, the color of which symbolically corresponds to the "Aldagi" branding. It is implied here that he has insurance and drives the car quite comfortably, without any tension. So what if he hits an iron pole?! - He hopes for insurance.
Credits:
Holy Motors agency
Creative directors: Giorgi Avaliani, Nikoloz Kumbari
Strategic head: Giorgi Karanadze
Head of Communications: Ano Maisuradze
Head of design: Giorgi Vasadze
Graphic designer: Daniel Grigorian
3D designer: Sandro Naskyashvili
Motion designer: Temo Baidarashvili
Copywriter: Goga Dzidziguri
Project managers: Ani Goguadze, Lizi Tkeshelashvili
*Production
Director: Giorgi Gogichaishvili
DOP: Vigen Vartarov
Artist: Mariam Geladze
Executive producer: Gega Khmaladze
Producers: Datuna Ambroladze; Giorgi is from Kvaratskhelia
Requisitioners: Guja Chiburdanidze, Beka Revazishvili
Decorators: Kino Factory
1st AD: Ninutsa Sinjikashvili
Production manager: Giorgi Tsiklauri
Assistant Production Manager: Shota Bashari
Costume designer: Ika Bobokhidze
Assistant of the costume artist: Mariam Sabanadze
MU: Irma Datuashvili
Location manager: Irakli Gvishian
Focus: Giorgi Medulashvili
Gaffer: Mikheil Saganelidze
Illuminators: Bidzina Chkhaidze, Karen Tumasian, Ilia Ansian, Mikheil Gvalia, Beka Kharaishvili, Zura Tsuleiskiri
Cameraman: Khatia Khalvashi, Ninia Tsabadze
Photographer: Levan Maisuradze
Music: Nika Chokheli
Making of Video: Irakli Solomnishvili, Artur Amamchiani
*actors
Sebastian Harke Sebastian Harke
Nino Agladze
Sandro Kebadze
Ano is back
Dachi Karyauli
Tekla is handsome
Nanuli Gotsiridze
Shalva Khvedelidze
